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Our Work: Women's Rights and Health

maternal health exampleOneWorld’s technology and programme management capacity help young people make well-informed, positive decisions about their personal health and relationships. Cross-media programmes on sexual and reproductive health rights (SRHR), gender empowerment and life skills empower youth with accurate, timely, non-judgmental information.

An innovative and interactive e-learning and edutainment environment provides young people with a safe route to reliable sexual and reproductive health and rights  information, circumventing cultural taboos that often preclude discussion of such topics.

A supporting mobile phone and web-based Question-and-Answer service connects young people anonymously to accurate and non-judgmental information and services through trained counsellors, in this way, extending both the reach and the impact of SRHR and gender education.

These are the principal components of OneWorld’s Conecta technology platform, supplemented by interactive websites; a dynamic social media platform and radio programming produced by and for youth. The Conecta platform mixes and matches communications technologies depending on what is popular and available in each country where it is implemented.

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Contact: uju.ofomata@oneworld.org

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Learning about Living is an opportunity brought to our doorstep... the children are enthusiastic and want to learn more, they never want to leave the class

A Teacher, Calabar, Nigeria

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SMS Q&A explainer


OneWorld engages partners across sectors, including government, civil society, and the private sector, to ensure programme sustainability and provide the best solutions for each local context. Learning about Living was pioneered in Nigeria in 2007 and OneWorld has since implemented the programme in Senegal, Morocco, Mali, and Cambodia.

video feature from YouthChhlat, Cambodia

In Egypt, Ma3looma is the first dynamic sexual and reproductive health website for young people in Arabic. Fully integrated with social media, Ma3looma is one of the most successful digital initiatives for human development in the Middle East. Over one million Facebook users Like Ma3looma (which in Arabic means “a piece of information”)

Ma3looma video selection

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1 million likes Ma3Looma

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Example Projects, past and present

Learning about Living Nigeria

Learning about Living Senegal - Apprendre à Vivre Senegal

Learning about Living Mali - Apprendre à Vivre Mali

Learning about Living Morocco - Bila7araje

Learning about Living Egypt - Ma3looma

Learning about Living Cambodia - YouthChhlat

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video feature from Senegal, en francais

Accurate and non-judgmental information about reproductive health and human sexuality is largely unavailable to adolescents in many societies. But the confidential nature of tools like SMS, phone, and the Web enables young people to discreetly overcome information barriers erected by societies that frown upon open discussion of sensitive reproductive health topics. Learning about Living capitalizes on the new technologies young people are using to give them potentially life-saving information.

Learning about Living – slide presentation in pdf format

Video Interview with Uju Ofomata, OneWorld Global Program Director, reviewing the Learning about Living project in Nigeria.

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